Featured image of post Why Buy Local Still Matters

Why Buy Local Still Matters

A meditation on buying local — not as an act of patriotism, but of care, community, and connection. Inspired by a tool roll and a moment of reflection.

Featured image of post One Bike to Do It All

One Bike to Do It All

Why I chose a single do-it-all bicycle — and why most riders in India may only ever need one good, well-thought-out bike.

Featured image of post Not All Rides Must Be Epic

Not All Rides Must Be Epic

On the joy of small bikepacking escapes, the freedom of shorter tours, and the quiet value of staying close to home.

Featured image of post Adapt or Die

Adapt or Die

How Indian bike shops can thrive in the age of online retail by evolving their role into local hubs of expertise and community.